Full course description
General Program Information
Promoting Your Online Program is designed to equip program leaders with essential marketing strategies to effectively promote their virtual programs. This course covers key marketing concepts, digital marketing techniques, and practical tools to enhance program visibility and engagement. Whether you're new to marketing or looking to refine your skills, this course provides valuable insights to help you reach your target audience and achieve your marketing goals.
Objectives
Identify and analyze the needs, preferences, and challenges of different audience segments, enabling you to create effective, audience-specific marketing messages for your virtual learning program. Understand the importance of establishing credibility in marketing and be able to utilize various strategies, such as consistent messaging, testimonials, and factual data, to build trust with stakeholders and potential students. Gain the skills to match marketing messages to the most appropriate communication platforms, ensuring their marketing efforts are effectively distributed and resonate with the target audience. Understand the importance of creating a marketing plan, including goals, target audiences, Calls to Action, and a schedule.
Intended Grade Level:
High (9 - 12), Intermediate (3 - 5), Middle (6 - 8), Pre-School (Pre - K), Primary (K - 2)
Intended Discipline:
Career & Technical Education, Exceptional Children, Health & P.E., Library / Media, Mathematics, Reading and Writing, Science, Social Studies, Visual & Performing Arts, World Languages / Global Competency
Intended Audience:
Classified, Counselor/School Psychologist, District Personnel, Other Professional, Parent/Guardian, Principal, Teacher
Eligible for EILA:
Yes
Kentucky Framework for Personnel Evaluation Measures:
Planning
Kentucky Professional Learning Standards:
Implementation, Leadership
Session and Registration Information
Session Type:
Asynchronous
How to Register
Provider and Facilitator Information
Provider
KET
Facilitator
Amy Bradshaw
Instructional Design Specialist
Primary Contact
Amy Bradshaw
abradshaw@ket.org
8592587150
Disclaimer
The Professional Learning Bulletin Board was established in accordance with KRS 156.095 (8). It serves as a resource for educators seeking professional learning opportunities. Providers agree to use the characteristics of professional development as described in 704 KAR 3:035 in the design and implementation of learning to provide quality results for Kentucky's educators that lead to increased effectiveness. Posting information on the bulletin board by the department shall not be viewed as an endorsement of the quality of any specific provider or program.